Breakfast lovers who are short on time might have reason to celebrate! McDonald’s is experimenting with offering a limited breakfast menu all day. There’s no telling whether or not it will happen everywhere, but who knows, maybe they’ll start a trend.
McDonald’s Corp. soon will begin testing sales of McMuffins, Hash Browns and Hotcakes throughout the day, a sign of new Chief Executive Steve Easterbrook’s willingness to experiment with a range of measures to reinvigorate flagging sales.
The tests, which start in April at some McDonald’s outlets in the San Diego area, will push sales of certain breakfast items past the start of lunch service, which is generally around 11 a.m. The move doesn’t guarantee that the company would expand the project nationwide, a spokeswoman for the Oak Brook, Ill.-based burger company said on Monday.
“We look forward to learning from this test, and it’s premature to speculate on any outcomes,” said spokeswoman Terri Hickey. (Read More)
Nothing against McDonald’s, but I would be thrilled if Burger King started offering the bacon, egg and cheese Croissan’wich all day long. Mmm.