How Conservative Donors Could Get More Bang For Their Bucks


Conservative groups and donors spent quite a bit of money on the last election only to see the reelection of President Obama. Of course it’s important for candidates to have funding in this day and age, but there are ways conservatives might get more bang for their bucks then simply donating to political campaigns. We know our biggest problem is with the culture which is shaped by the entertainment and news industries. I’ve been knocking around ideas with some friends about how to remedy the situation, but hadn’t thought of what Glenn Reynolds came up with.

My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.

One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.

Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.

The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft — or sometimes not-so-soft — hits on Republicans.

Just think what a women’s magazine run by conservatives could do with stories of the Obamas’ vacations, or could have done with the Anthony Weiner texting his junk scandal, or the story of a prominent Democrat’s son breaking his girlfriend’s skull. All are stories readers would find interesting while they could be informed at the same time.

Read the whole thing. The only caveat here is that the magazines and websites should not identify themselves as conservative. Why should they? The left doesn’t do it.

Oh, one more thing. National Review reported just yesterday that the Koch brothers are delaying their post-election meeting with donors while they formulate a new game plan.

We are working hard to understand the election results, and based on that analysis, to re-examine our vision and the strategies and capabilities required for success. Although some of the needed changes are already evident, it will be several months before the state data necessary to complete this analysis is available. (Read More)

Seeing that they’re capitalists, what better way to invest in changing the political discourse than a business that has a chance at turning a profit?